Home > SmartWool

SmartWool was born with comfort in mind. Our founders were New England ski instructors struggling to keep their feet warm. After trying a variety of materials, they rediscovered an age-old classic: wool. But while these socks may have been warm, they were itchy and shrank. So they worked on a process to make them soft and easy care. SmartWool was born on a simple belief: keeping feet comfortable on the slopes.